Whurk has been steadily growing its college student “whurkforce” over its first school year and now has reps on more than 3,000 college campuses. The Bend startup, which aims to innovate campus rep programs for brands, has also grown its client list to include some local favs such as Hydro Flask and Straw Propeller, as well as Clif Bar, JLAB Audio, Uber and more.
To review, whurk signs up an army of college students who are willing to help advocate for brands on their campuses. In return, they earn cash or prizes for each task. And the whole deal is managed through whurk’s software platform. Rob Dumas, whurk’s founder and CEO, says the company averages a 96% completion rate by students for its whurk orders, while the industry average is closer to 30%.