G5 announced today that it closed a $76 million investment round, led by Peak Equity Partners, a Pennsylvania-based private equity firm focused on the enterprise software market.
The investment will allow the 10-year-old company to accelerate the features development for its G5 Marketing Cloud, digital marketing platform for the property management industry. The G5 Marketing Cloud delivers tools for sites, search, social, and advocacy as well as analytics to measure and optimize results.
Co-founder and CEO Dan Hobin told the Bulletin that the investment will allow the company to add new software developers and other employees, but that there aren’t plans for immediate change beyond hiring. The executive team will stay in place and the company will remain in Bend. G5 currently has 175 employees.
In the news release, Hobin noted that Peak Equity proved a good match for the company.
“The partners at Peak Equity have extensive collective experience as investors and operating executives in multiple market sectors, and I am excited to leverage their operating experience as we take G5 to the next level,” said Dan Hobin, co-founder and CEO of G5. “We look forward to accelerating value to our customers in broader areas of digital marketing, which means our customers will have an even greater opportunity to improve net operating income and grow their companies.”
G5 previously received $15 million from Boston-based Volition Capital in 2010. Roger Lee, executive director of EDCO says this recent investment is one of the largest infusions of capital in the region in recent history.
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