It’s suddenly the holidays. And in the theme of ringing in good cheer, HYDAWAY has announced that its Kickstarter backers should begin receiving their collapsible bottles as early as this week. They’re now also for sale on the company’s website.
This is an especially satisfying announcement to make, because this scrappy startup has gracefully triumphed over an unexpected manufacturing snafu that threatened the future of the company. You might recall that founder Niki Singlaub raised $263,086 via a crowdfunding campaign last spring. It’s fair to say people looooooved his idea: The campaign ranked in the top 1% of all Kickstarter campaigns, attracting more than 5,700 supporters.
It was fun to watch Singlaub’s invention grab people’s attention (still doing it: HYDAWAY was in the WSJ just this weekend). And at the close of the campaign, many thousands of backers were eagerly awaiting their new bottles. No stranger to product development, Singlaub had been working with a silicon products manufacturer in China for two years, prepping for this first big order.
But in startupland, even the best laid plans can and do quite suddenly implode. Singlaub went to China in July to put the final touches on the HYDAWAY bottle design before production began. That was when he learned that his manufacturer was in financial straits.
“My liaison told me that our factory was in dire financial trouble and wanted us to pay 50% more for the production tooling and 20% more for the products,” Singlaub says. “This is after the tooling was paid in full and we had agreed on the product price. My liaison informed me that they were going out of business and grasping at straws to get whatever money they could to settle their debts.”
Nikki, don’t lose any sleep over the factory closing. Everyone understands, and we can wait a little longer if necessary! Enjoy your weekend!
Just received your update. I know what it’s like to deal with difficult situations like companies going out of business when you are relying on them. Not to worry. I am behind your product and trust you will find another company to produce this product. Best of luck.
You can reach Kelly by email at [email protected].