LeadMethod, a Bend-based startup that specializes in lead management software for companies that use channel sales, is the App of the Week on the Heinz Marketing Blog.
Robert Pease, CMO practice lead at Heinz, a Seattle marketing agency that focuses on sales acceleration, writes:
…if your business includes selling through distributors and channels, take note. LeadMethod gives companies visibility and feedback on the leads shared with their distributors. Founder and CEO Justin Johnson has done a great job building a company that solves a huge pain in a very elegant way.
Pease also cited an article from Industrial Distribution Magazine, which describes LeadMethod’s software.
“LeadMethod has created a powerful, easy-to-use, web-based system that allows manufacturers to automate their lead capture and distribution process while offering their distributors a tool to easily organize their leads and provide feedback on their sales opportunities. The software also provides manufacturers with powerful analytics to understand what is happening with their leads, as well as their sales opportunities, sales forecasts and distributor performance.”
And he notes that he really likes “how (LeadMethod) is solving this problem for industrial companies, but any company that sells through channels would definitely benefit.”