Some folks from Thrive Themes are in town and reached out to the Bend Web Design and Development Meetup Group about giving a talk to the group about landing pages that convert. The event is at 6 p.m. tonight (Wednesday) at Five Talent in the 1001 Tech Center building.

Thrive creates WordPress themes and a suite of plugins for online businesses with a focus on online marketing, content creation, and website (lead generation and sale) conversions.

Topics to be covered are:

-What is a landing page & when would you need one
-Establishing the goal of your landing page
-The essential elements of sales and lead generation landing pages
-How to structure you landing page
-How to write the most effective copy
-How to test and improve your landing page
-How, when and where to fit that landing page into your site

The talk will be followed by a Q&A session. Thrive’s Facebook Ads expert will also be in attendance and can offer some tips and answer questions for those who are interested. Here’s the details, if you’d like to go.