Our friends over at Cairn continue to grow, moving into new digs and hiring rock stars. Most recently, the Bend startup announced that it’s hired Mona West to be the company’s new Chief Product Officer. In this newly created position, Mona will oversee the strategic direction of the company’s product offering and relationships with brand partners, according to a news release.
West comes to Cairn with an impressive background in product management and marketing. She joins Cairn from Cascade Designs, where as Vice President of Emerging Brands she spearheaded the growth of numerous brands including Platypus®, SealLine®, and PackTowl®. Prior to that she drove marketing strategy for Therm-a-Rest® and MSR®. West combines this deep outdoor industry experience with expertise from leading consumer product and retail brands at Fortune 200 companies including Ste Michelle Wine Estates, where she oversaw the significant expansion of their wine subscription box programs, Amazon.com, and General Mills.