As a long-time vegan, Ericka Rodriguez wasn’t pleased with her makeup options, especially when it came to lipstick. “There was no brand out there that represented what I wanted,” she says. “Nothing that was vegan was also hip or luxe and every time I put on a vegan, organic lipstick I didn’t get the result I wanted.”
Ericka began making her own lipstick in 2012, researching how to make lip balm and then adding color. “It became an obsession pretty quickly,” she says. “I was working at a juice bar in New York City and making lipstick before work and after work.”
She landed on a winning formula—and ultimately launched Axiology, a luxury vegan, organic lipstick company based here in Bend. The growing brand is now found in 90 boutiques, including Free People shops, around the country.